This last week, Carbon8 hosted its 2nd annual Manwich party. Each year, Carbon8’s Manwich party brings good food and great people together, and this year it did not disappoint. If you are wondering how to setup an amazing Manwich party for yourself, below are the three key steps to host a successful Manwich party:
When we do discovery meetings for our branding and rebranding projects, really all our projects, everything is smooth sailing until we get to brand personality. Everyone can talk about their products and services all day but once we start diving into the “marketing fluff” our clients often start by rolling their eyes.
We have started a new tradition here at Carbon8 and that is ‘Friday Playlist’. Basically, a Carbon8er is in charge of creating a playlist that is played throughout the office on Friday afternoons. Now, this has been… “exposing,” if you will. A number of us are unashamed music snobs which add an element of critiquing to individuals picks but it’s all in good fun. For instance, playing a known Carbon8ers favorite song (reality: their most hated song in the history of mankind).
“The consumer now appears to believe that the brand should earn its public attention the way all of us must. Say boring, repetitive stuff and you suffer the punishment that every bad conversationalist faces. First, we ignore you. Then, we exclude you.”
At Carbon8, we take a user-centered approach to information architecture and web design layout. Before you even think about what your home page should look like, you should take a step back and think about a few things first:
Historically, B2B has lagged behind B2C in the mobile marketing arena, so you have a tremendous opportunity before you. Now is the time to use your B2B marketing tactics and do a few simple, interesting things that stand way out from your competition in the professional business marketing arena.
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Happy #CyberMonday everyone! Are you participating this year? 12/02/2013