Mark Mitton founded Carbon8 on the premise that marketing is undergoing a transformation where hyper-targeting, interactivity and tracking is all possible with the digital, social media, interactive, online world. To reach this potential, marketers need strategy and creativity backed by ninja programming skills. This insight, along with the luck of meeting web guru Bryan Pham, led to the formation of Carbon8.
Before Carbon8, Mark was co-founder and partner at MCG, the Market Creation Group, where he oversaw the agency’s creative work. Prior to MCG, Mark’s various positions included leading branding, public relations, advertising, demand generation, market research and e-marketing programs at both large and start-up technology companies, such as Level 3 Communications, SpectraLink, BTI, iWorlds and Diveo.
At Diveo, a technology start-up, Mark created and directed the company’s product management and product marketing strategy. Within a short period of time, the company became the largest hosting company across Brazil, Argentina and Mexico. At BTI, a regional telecommunications company headquartered in Raleigh, NC, Mark directed the creation of the company’s first television and radio advertising campaigns.
Mark has an MBA in international business from the University of South Carolina. He also speaks Spanish and Portuguese, is a father of four, writes fiction on the side, enjoys climbing 14ers, loves to sing karaoke and has an unfulfilled dream to be a TV weatherman.